It’s a common misconception that social movements occur spontaneously. Although usually requiring a spark to emerge into the public eye, movements result from decades of conscious and persistent grassroots movement building efforts. (exco)

Grassroots organizing can be harder than it sounds: a mix of social networking, savvy funding, and judicious decision-making can go a long way. (eHow)

Grassroots groups have increased their activity, newspapers and magazines have begun writing more about the issue, and a recent Wall Street Journal article showed that some high-end restaurants are rebelling (CommonDreams.org)