In recent decades, dramatic advances in medicine, public health and lifestyle management have caused predictable and irreversible trends toward declining fertility and increasing longevity. These demographic changes are causing an "age wave" whose mass and force will transform every aspect of our personal, social, financial and political lives.

This demographic revolution will shift the "epi-center" of consumer activity from an exclusive focus on youth, to the need, challenges and aspirations of middle-aged and mature consumers. Companies and organizations whose products and services are aligned with the needs of new generations of maturing consumers are on the threshold of tremendous opportunity.
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