Glossary entry (derived from question below)
English term or phrase:
end cap
Portuguese translation:
ponto(s)/locais no final do corredor (do supermercado)= gôndolas de centro
Added to glossary by
Marlene Curtis
- The asker opted for community grading. The question was closed on 2012-10-22 13:54:07 based on peer agreement (or, if there were too few peer comments, asker preference.)
Oct 18, 2012 16:33
11 yrs ago
7 viewers *
English term
end cap
English to Portuguese
Marketing
Retail
supermercado
Adjacencies
Crunch Time
Boost your burger
Free Standing Display
Cheese
Eggs
Milk
Free Standing Adjacency
Meat and Fish
End Cap
Impact-EndAisle
The Display that is most likely to capture a beverage purchase from XX is end cap C. End cap C does a few things extremely well. First and foremost as EE said it is in the right place. When it comes to end caps, small basket shops, it’s all about location. In fact, this end cap is in the first third of the store, it’s near the meat section and it’s facing back. XX is very likely to discover this end cap in her trip. Secondly, it has the right packages and brands for XX. She is searching for something she can both put in a small basket and that is right for, perhaps, dinner tonight.
Crunch Time
Boost your burger
Free Standing Display
Cheese
Eggs
Milk
Free Standing Adjacency
Meat and Fish
End Cap
Impact-EndAisle
The Display that is most likely to capture a beverage purchase from XX is end cap C. End cap C does a few things extremely well. First and foremost as EE said it is in the right place. When it comes to end caps, small basket shops, it’s all about location. In fact, this end cap is in the first third of the store, it’s near the meat section and it’s facing back. XX is very likely to discover this end cap in her trip. Secondly, it has the right packages and brands for XX. She is searching for something she can both put in a small basket and that is right for, perhaps, dinner tonight.
Proposed translations
(Portuguese)
4 | ponto(s)/locais no final do corredor (do supermercado) | Marlene Curtis |
4 | gôndola | Salvador Scofano and Gry Midttun |
4 | expositor de topo ou checkout | Leonor Machado |
Change log
Oct 22, 2012 14:00: Marlene Curtis Created KOG entry
Proposed translations
12 mins
Selected
ponto(s)/locais no final do corredor (do supermercado)
end cap
In a strip shopping center (long and rectangular with large amounts of road frontage),the retail space at either end is called the end cap.Chain restaurants usually desire freestanding space, but will accept end cap. Any establishment requiring a drive-through window, such as a fast-food restaurant,dry cleaning store,or bank,will need end-cap space.
9 Ways Supermarkets Suck You In - DailyFinance
www.dailyfinance.com/.../9-ways-to-avoid-being-a-supermarke... 9, 2011 – End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're countin
2. Forget the End Caps
End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're counting on our preference to avoid heading down an aisle to lead us to grab an end-cap item that seems reasonably priced.
"Don't give in," says Woroch. "Wait until you can comparison shop amidst the appropriate aisle. Better yet, find grocery coupons on your smartphone from sites like CouponSherpa.com, and see if the product on your list is available at a discount.
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Note added at 24 minutos (2012-10-18 16:58:15 GMT)
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São os pontos, gôndolas no final dos corredores, perto do açougue, do balcão de peixes, etc.
In a strip shopping center (long and rectangular with large amounts of road frontage),the retail space at either end is called the end cap.Chain restaurants usually desire freestanding space, but will accept end cap. Any establishment requiring a drive-through window, such as a fast-food restaurant,dry cleaning store,or bank,will need end-cap space.
9 Ways Supermarkets Suck You In - DailyFinance
www.dailyfinance.com/.../9-ways-to-avoid-being-a-supermarke... 9, 2011 – End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're countin
2. Forget the End Caps
End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren't always that cheap. They're counting on our preference to avoid heading down an aisle to lead us to grab an end-cap item that seems reasonably priced.
"Don't give in," says Woroch. "Wait until you can comparison shop amidst the appropriate aisle. Better yet, find grocery coupons on your smartphone from sites like CouponSherpa.com, and see if the product on your list is available at a discount.
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Note added at 24 minutos (2012-10-18 16:58:15 GMT)
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São os pontos, gôndolas no final dos corredores, perto do açougue, do balcão de peixes, etc.
2 KudoZ points awarded for this answer.
Comment: "thanks"
4 mins
gôndola
Compare:
http://www.ivarsdisplays.com/displays-store-fixtures.asp?cid...
http://www.google.com.br/imgres?um=1&hl=pt-BR&sa=N&biw=1366&...
http://www.ivarsdisplays.com/displays-store-fixtures.asp?cid...
http://www.google.com.br/imgres?um=1&hl=pt-BR&sa=N&biw=1366&...
Note from asker:
and the 'end'? |
7 hrs
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