Glossary entry

German term or phrase:

Güteaufschwung

English translation:

improvement / upswing / in quality

Added to glossary by Courtney Sliwinski
Mar 15, 2008 22:53
16 yrs ago
German term

Güteaufschwung

German to English Marketing Wine / Oenology / Viticulture Vineyard description
Nach seinen Qualitätseinbrüchen in den 90er Jahren feiert das Weingut, wenige Kilometer südlich von XXX gelegen, derzeit einen *Güteaufschwung*, der für die Zukunft fabelhafte Entwicklungen verspricht.

This is in the description of a winery that is currently making a comeback. I believe that Güte refers to the product (the wines), but how do I accurately translate this into English?
Change log

Mar 16, 2008 09:19: Steffen Walter changed "Field" from "Other" to "Marketing" , "Field (specific)" from "General / Conversation / Greetings / Letters" to "Wine / Oenology / Viticulture"

Proposed translations

11 mins
Selected

improvement / upswing / in quality

Guete = quality; Aufschwung = upswing / improvement (in this context)
Note from asker:
thanks Joern!
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4 KudoZ points awarded for this answer. Comment: "Thanks!"
+2
13 mins

quality upturn

a suggestion.

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Note added at 14 mins (2008-03-15 23:07:30 GMT)
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Sorry, those should have been linked:

http://www.google.com/search?num=100&hl=en&safe=off&q="quali...

http://www.weingutstiftgoettweig.at/english/download/Pressem...
Example sentence:

http://www.google.com/search?num=100&hl=en&safe=off&q=%22quality+upturn%22

http://www.weingutstiftgoettweig.at/english/download/Pressemappe.pdf

Peer comment(s):

agree Veronika Neuhold : upturn in quality
2 hrs
neutral Edith Kelly : sound pretty unnatural to me, and the website is a translation into English
9 hrs
agree Colin Rowe : With Veronika: "upturn in quality"
1 day 12 hrs
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9 hrs

came back on track

experienced a turnaround

came back on top again


That's English ... quality upturn and the like sounds pretty unnatural. And ... the word quality need not be repeated, it's obvious that after inferior quality the turnabout can only related to quality.
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