Glossary entry (derived from question below)
português term or phrase:
puxar frente
inglês translation:
pull (stock) to the front
Added to glossary by
judith ryan
Aug 10, 2011 11:36
12 yrs ago
português term
puxar frente
português para inglês
Marketing
Varejo
This is used to describe what supermarkets do when they are running out but want customers to see a "full store", they pull merchandise to the front of the shelves ... what is the term used in retail?
Thanks
Thanks
Proposed translations
(inglês)
4 +1 | pull (stock) to the front | Evans (X) |
3 | faking facings | patricia maltez |
References
Move forward | José Patrício |
Proposed translations
+1
36 minutos
Selected
pull (stock) to the front
I think you have the answer in your explanation.
"If you have back-up stock tucked away in the back or kept in a drawer – pull it out! Your customers will only buy what they can see (because how will they know you have something if you are trying to sell that stock from a closed drawer?) Like the saying goes, “out of sight, out of mind”. Check your back up stock and place as much possible out in your display. Full shelves and displays sell."
http://www.saramazur.com/challenged-by-the-economy-what-to-d...
"Face all items as you go. Facing means to make sure all the labels face forward and that all of the products are at the front of the shelves. If you don't have enough stock to fill the shelves, pull them all the way to the front so customers can easily see and access them."
http://www.ehow.com/how_2271040_stock-grocery-shelves.html
"If you have back-up stock tucked away in the back or kept in a drawer – pull it out! Your customers will only buy what they can see (because how will they know you have something if you are trying to sell that stock from a closed drawer?) Like the saying goes, “out of sight, out of mind”. Check your back up stock and place as much possible out in your display. Full shelves and displays sell."
http://www.saramazur.com/challenged-by-the-economy-what-to-d...
"Face all items as you go. Facing means to make sure all the labels face forward and that all of the products are at the front of the shelves. If you don't have enough stock to fill the shelves, pull them all the way to the front so customers can easily see and access them."
http://www.ehow.com/how_2271040_stock-grocery-shelves.html
4 KudoZ points awarded for this answer.
Comment: "Thanks!"
2 dias 6 horas
faking facings
common practice, especially in Brazil, where market share is measured by facings
Reference comments
9 minutos
Reference:
Move forward
Peer comments on this reference comment:
neutral |
Evans (X)
: Your reference has nothing to do with the context stated
20 minutos
|
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